The timely, 1970s-set French abortion drama took in $34,000. Audrey Diwan’s top Venice prize winner “Happening” (IFC) debuted in four New York/Los Angeles theaters (an initial theater-only release, unlike many IFC titles). The specialized world saw two acclaimed new releases find some interest. That would be the distributor’s domestic best. And “Everything Everywhere All at Once” (A24), the indie version of metaverse, held on to reach $41 million, with $50 million in view. It is positioned to reach a surprise $100 million (at $94 million now). Four of the other top 10 titles dropped 40 percent or less, with “The Lost City” (Paramount) down 35 percent for the best hold. The rest of the field, on a week-by-week basis, isn’t holding its weight.
Our ongoing four-week rolling comparison to pre-Covid 2019 is now 75 percent.Įverything else grossed $35 million combined and that reflects the core problem facing theaters. Compared to the first weekend of May 2019, It improved by 10 percent (that was weekend two for “Avengers: Endgame”). “Madness” propelled total weekend grosses to $220 million, a massive improvement after the rock-bottom $67 million last weekend. (“Widow” was the best at $80 million, impressive considering it also debuted the same date on Disney+). It is also more than $100 million better than “Black Widow,” “Shang-Chi and the Legend of the Ten Rings,” or “Eternals,” the prior Disney Marvel releases since theater reopened.
“Madness” is the second to feature Doctor Strange and its opening more than doubled the initial 2016 gross. Sony’s “Spider-Man: No Way Home” opened to almost 50 percent better at $260 million, but that film had the benefit of a legendary character. Russos on Tarantino’s MCU Takedown: ‘I Don’t Know If Quentin Feels Like He Was Born to Make a Marvel Movie’ Tilda Swinton as The Ancient One in “Doctor Strange” Walt Disney Studios Motion Pictures /Courtesy Everett Collection
Worldwide, it has amassed $450 million so far. Also, there’s no harm in exceeding expectations: a higher actual number released Monday would bring further positive attention. There’s also the potential for Mother’s Day to impact turnout. It has a B+ Cinemascore (lower than all but one MCU film), and a steep 36 percent Saturday drop from the Thursday/Friday combined total. The studio’s estimate might even be low: Disney projects that Sunday will be down 35 percent from Saturday and distributors typically project a 25 to 30 percent drop.ĭisney’s pessimism has several sources. Its opening ranks behind only the “Avengers” entries, fulfilling high-end expectations for not only the franchise, but also for Disney’s traditional Marvel date. Male ticket buyers (62 percent of the total) propelled the gross, with 36 percent coming from higher-price premium formats. With an opening weekend of $185 million, “ Doctor Strange in the Multiverse of Madness” has restored the Disney’s Marvel Cinematic Universe, the most lucrative franchise in film history, to the level exhibitors need.
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